About the job

Helpsy is the largest textile collection company in the Northeast. Unlike most used clothing businesses, we have an environmental mission: keep clothes out of the trash to protect our planet. In 2021 alone, we collected 25 million pounds of clothes. The impact of the clothes we collected is the following:

• avoided 320 million pounds of CO emissions
• saved 20 billion gallons of water
• created hundreds of living wage jobs
• supported hundreds of charities

We are proud to be a Public Benefit Corporation and a Certified B Corp with an environmental mission. We believe that the tragedy of clothing filling our landfills and incinerators needs to Stop. We work with partners large and small to place clothing collection containers, schedule collection drives, engage with cities and towns, manage unwanted inventories, and spread the word that CLOTHES AREN'T TRASH.

JOB TITLE: DTC eCommerce Manager

The DTC eCommerce Manager is responsible for building and optimizing Helpsy’s eCommerce platforms in support of our business objectives centered on aggressive revenue growth. The DTC Manager sits at the intersection of business, technology, and user experience and will optimize our digital platforms around key performance indicators including but not limited to revenue, profit, AOV, conversion, bounce rate, LTV goals. This integral role will be responsible for further defining our product vision, will be comfortable iterating and learning in collaboration with key, cross-functional business functions and will create a short and long term roadmap to achieve company goals through optimized digital performance. The DTC eCommerce Manager will report to the Head of Digital Strategy

Key Responsibilities:

• Develop, drive and lead ongoing evaluation and optimization of key ecommerce strategies, platforms and tactics to meet and exceed business KPIs and drive profitable growth
• Oversee Helpsy’s full funnel online customer experience strategy and roadmap to maximize awareness and conversion.
• Build consensus and work collaboratively with cross-functional teams, including marketing; sales; operations; finance; and tech, to achieve business goals.
• Proactively provide consultancy and recommendations on technology solutions, with a demonstrated expertise around key ecommerce capabilities and areas of improvement.
• Continued optimization across all online experiences that result in significant and measurable improvements in understanding, conversion and revenue.
• Establish, track, and measure metrics of success, using internal data, analytics and market research. Key metrics centered on Conversion Rate, Revenue, AOV, Site Speed, stickiness, Site Usability, Domain Authority score, and on-site SEO/SEM metrics.
• Work with Merchandiser and Operations to identify sales trends that inform pricing and merchandising recommendations
• Own multiple eCommerce business platforms performance and reporting. Set goals and drive results by working closely with Marketing peers to connect evergreen content (content calendars), site features (eg loyalty, subscription and check-out) and market activation insights to the entire consumer journey (from 1st-time awareness and retargeting to conversions).
• Responsible for leading, managing and mentoring a support team to enhance their skillsets, help them achieve their professional goals and drive company results.

Skills/Requirements:

• Proven track record of growing eCommerce Direct-to-Consumer brands through brand building navigation, data-driven optimization and forward-thinking feature updates that improve consumer experience and drive conversions/profits. Experience in D2C Fashion, a plus.
• Deep understanding of Shopify Plus and proven experience using site features and 3rd party tools to evaluate and optimize the consumer experience and site performance.
• Experience working in a fast-paced entrepreneurial/startup environment preferred; at ease working in a continuously changing environment. Must have the ability to oversee and direct work as well as roll up their sleeves and deliver.
• Data expert, able to interpret data and draw conclusions to implement new eCommerce strategies using advanced tools - Google Analytics, Shopify Reports, Google Data Studio (or similar), SEMRush (or similar) are all a plus.
• Excellent project management, customer management, and communication skills.