Retention Marketing Manager

About the job

The leader in circular fashion, For Days is built for those who believe in better days. We are on a mission to end fashion waste and fix a seriously broken system. Heads up - 85% of ALL textiles end up in landfills. That includes current resale, recycling, and donations efforts. Almost all of that waste could be reused or recycled.

 

 

For Days makes better basics that are organic, non-toxic, and 100% recyclable. We take back used clothing (from any brand, in any condition) and upcycle, recycle or resell it. Our community earns Closet Cash each time they shop sustainably and recycled responsibly with us.

 

 

Rapidly growing, For Days has been named one of Fast Company’s World Changing Ideas and received Fast Company’s Innovation by Design award. We’ve been featured in Vogue, Allure, Glossy, and Forbes among other major publications.

 

 

For Days is looking for a talented Retention & Customer Insights Manager. This person will report to the Head of Marketing and will be responsible for creating brand-building retention strategies to grow the For Days business with a specific focus on Gen Z and Millennial customers. Help us re-shape the relationships between people and products.

 

 

Responsibilities:

• Own the end-to-end process for retention channels (email, SMS, direct mail), including growing list size, managing execution, and reporting on performance
• Create smart, customer-centric segmentation and content strategies to improve engagement, retention, and personalization with the goals of maximizing subscriber repeat purchases and LTV
• Lead customer research, including developing and implementing customer surveys and focus groups and sharing insights cross-functionally to understand and enhance customer journeys across channels
• Develop and implement A/B testing roadmap across retention channels
• Serve as the main point of contact for project status, results and learning, and industry trends for internal and external teams
• Collaborate cross-functionally with Growth Marketing, Social/Community, Creative, Ecommerce, and Customer Service to create unified content plans across customer-facing channels

 

About You:

• You’re creative and analytical
• You’re a self starter and team player
• You’re organized, detail-oriented, and able to complete projects with precision
• You’re excited to learn in a fast-paced, high-growth environment with huge potential for career growth
• You have great communication skills with the ability to present effectively to cross-functional teams and leadership
• You have 3+ years of professional experience
• You have a deep understanding for best practices in retention, loyalty, and customer insights
• You have proven experience in segmentation, A/B testing methodology, and ability to create actionable insights from various data sets and sources
• You’ve worked previously in digital marketing or ecommerce, preferably at a DTC focused brand
• You are experienced using Klaviyo, Attentive, and analytics tools
• You’re passionate about reducing fashion waste!

 

About Us:

• Our work environment is results-oriented, thoughtful, and efficient
• Our team has created a culture of kindness, partnership, and passion for bringing foundational change to a massively pollutive industry
• We’re remote today and have hubs in New York and Los Angeles