About the job

About Zepp

Zepp Health’s mission is to connect health with technology as a healthcare services technology company and world-leading maker of smart wearables. Since its inception in 2013, the company has developed a platform of proprietary technology including AI chips, biometric sensors, and data algorithms, which drive a broadening line of smart health products for consumers, and analytics services for industry.

Zepp Health has built a complete health and fitness ecosystem, including smart wristbands, smartwatches, sports headphones, treadmills, weight and body fat scales, shoes, clothing, and other accessories.

About Sleeping and Relaxation BU

The Sleeping and Relaxation BU dedicated to helping people lead healthier, more active lives. We are using wearable devices and AI algorithms to provide personalized services to help users reduce stress, relax minds and sleep better. We are creating beautiful products and services that make a real difference in real peoples lives. We value open minds over egos. We treat coworkers like friends, and customers like family. We hope you can join us to realise the mission of connecting health with technology.

We are looking for an Operations Director with senior experience in the area of user growth and marketing to accomplish our strategy within the relaxation industry.

As a vital participant in the product, the Director of Operations will be responsible for gaining insight into the demands of users in the area of mind and body relaxation in major regions around the world and converting them into product power, as well as developing global launch and marketing plans to drive market demand for the product and features.

Qualifications

• •Over 10 years of experience in Internet service operation with multiple successful cases.
• •Extensive extensive knowledge and experience of Internet product user growth and brand marketing, especially in smart hardware and sports and health APP operation.
• •Global business perspective and localized user demand insight, with in-depth understanding of Internet ecology in different markets (e.g. North America, Europe).
• •Proficient in DTC (Direct to Consumer) model, adept at connecting with users in the user experience process (through EDM / Social Media, etc.), and experienced in user data analysis, reporting, and EDM+PUSH push marketing.
• •Be able to translate product features into user benefit points and vice versa by gaining insight into the demands of users in different regions.

Responsibilities

• •Establish product strategy, including product build, brand and marketing strategy, and divide it into executable plans and work with teams to achieve strategic goals.
• •Based on the features of wearable devices and the relaxation industry, propose innovative product promotion plans by studying target user data, and continue to prompt and optimize them.
• •Cooperate with relevant teams to conduct in-depth research on wearable devices and the relaxation industry, summarize the product opportunities in the market, and continuously optimize for the products to strengthen the product power.
• •Organize and optimize the user lifetime process experience, establish contact points with users, promote the implementation of DTC model, and improve the NPS value.

Zepp Health is an Equal Opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (for example: she/her/hers, he/him/his, they/them/theirs, etc).