About the job

Marketing Coordinator

At United Dwelling, we are on a mission to change lives and pursue passionate and energetic people who want to join us on our journey. In our effort to build hope within the communities we serve, we partner with homeowners and developers to incorporate innovative ways to transform.

About the role:

The ideal marketing coordinator candidate will have outstanding organizational and research skills. Knowledge in data-driven DTC marketing, data analytics, digital & product marketing, and campaign design & management are essential. Strong knowledge of demand generation programs will be necessary to coordinate and execute campaign designs and follow-up. This role reports directly to our Vice President of Sales and will have the opportunity and responsibilities to make a lasting impact in a fast-growing startup.

The Marketing Coordinator role excels at supporting and managing campaigns and projects and is comfortable with hands-on execution across a number of channels including direct mail, social media, email, paid search and paid social content, and events.

Responsibilities:

• Develop Strategic Marketing initiatives and activities
• Develop content that will engage and educate targeted segments, drive demand, revenue and meet relevant business goals.
• Assist in building and managing the marketing campaign calendar, deliverables, and deadlines
• Assist in the creation and design of direct mail, campaigns, email marketing, digital, social, blogs, and other content as needed.
• Accountable for ensuring all campaign leads are tracked, scored, and routed appropriately; regularly analyze campaign performance.
• Manage campaigns and oversee relationships with agencies, freelancers, and internal teams across digital, direct mail, out of home, and other channels.
• Email marketing management: Create communications to prospects, active customers, and partners.
• Social channel management: Work with Ad Agency on content management for core social channels: Twitter, Instagram, Facebook, LinkedIn, and Nextdoor.
• Content and copywriting: Proof and edit content that’s used for all marketing and sales collateral for both print and digital.
• Create weekly and monthly reports and summary sheets that track campaign performance, using company CRM as the data source
• Glean insights from campaign performance, actual campaign data, drive improvement in execution process and tactics.
• Create promotional materials and slide decks as needed in support of sales and marketing teams
• Track and manage department expenses

Requirements:

• 2+ years experience in omnichannel and demand generation marketing at a recognized brand in the real estate, construction, hospitality, or technology business.
• Success in setting and attaining MQL and pipeline goals at startups, mid-size or enterprise-level companies.
• Creative and analytical. You are inspired by great design and copy but are analytical and results-driven with the ability to turn data into strategic decisions.
• Success factors will be measured by KPI’s: CPL (cost per lead, COA (cost of acquisition,) ROI.
• Bachelor's degree in marketing/communications or related field.
• Creative and analytical. You are inspired by great design and copy but are analytical and results-driven with the ability to turn data into strategic decisions.
• Familiarity with marketing software and analytics platforms like HubSpot, Salesforce, Google Analytics, Google Data Studio, Facebook Business Manager, Excel, and Adobe.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Excellent organizational skills, detail oriented and accustomed to working under strict deadlines.
• Proficiency in Adobe, Illustrator, Canva, Photoshop and/or other marketing tools is preferred.

We do not provide VISA or Relocation assistance