About the job

WHO ARE WE?

We are about-face. Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life.

We are built on the truth that no one is just one thing -- humans are weird, complex, and entirely beautiful because of it. Everyone has their own messy, mad, and personal method to becoming our greater selves.

Our brand launched in 2021, so we are a little less than a year old and we are excited about the growth of our company. We are on the hunt for talented individuals who are passionate about disrupting the beauty industry. If you are looking to join a fast-growing startup this might be a great place for you!

ABOUT THE ROLE

We are excited to welcome our first product management role at about-face beauty. The ideal candidate understands how to connect analytical insights with our direct-to-consumer model. As a DTC brand, you understand the importance of having a seamless customer journey on our website and mobile platforms. We are open to candidates at the senior manager title or director level.

WHAT YOU’LL DO:

- Leading the ideation, technical development, and launch of innovative digital products that enable customers to interact with the about-face community and purchase AF products

- Collaborating with cross-functional partners across AF including brand, creative, consumer engagement & product development

- Creating and articulating a compelling vision, strategy, and roadmap; getting alignment from cross-functional team members and executives for their vision

- Defining product metrics, objectives, and key results to guide, prioritize, and measure the success of the product strategy

- Integrating usability studies, research, and market analysis into product requirements to enhance user satisfaction

- Cultivate a deep understanding of the About Face customers and unique brand positioning

- Lead the product ideation, road mapping and execution of customer acquisition and retention initiatives, supporting functions such as Growth Marketing, CRM and SEO

- Collaborate closely with key Marketing stakeholders to understand business and team needs, providing innovative and thoughtful solutions

- Lead a cross-functional pod of engineering, product design and QA to delivery roadmap items that create the best possible experiences for our customers

- Work closely with Analytics to define, monitor and analyze metrics for new and existing features and products, identifying trends and looking for areas of optimization

- Own new feature and/or product roll outs from end-to-end, working collaboratively to ensure a first class customer experience across all touch points

WHAT YOU HAVE:

- 5+ years experience in Digital Product Management or similar

- Experience running product tests and leveraging data to drive decision making

- Strong communication, analytical, prioritization, and negotiation skills

- Technical fluency and comfortable discussing product architecture, API strategy, and other technical topics with engineering peers

- Strong communication and presentation skills

- Deep empathy for customers and experience with customer and UX research; you are mobile first UX at all-time

- Significant experience in product management, with a track record in owning Marketing related features or products from end-to-end: concept through to iteration

- Project management experience: Asana is a plus

- Ability to manage up to the leadership team ensuring the product roadmap is focused on business impact & UX. ie, needs v nice to have

- Dedicated to providing the best possible customer experience