About the job

Who We Are:

At Calm, we have a simple, albeit BIG mission: to make the world a happier and healthier place. Through our website, blog, and app—filled with meditations, sleep stories, music, movement, and more—we’re redefining what mental care looks like in 2022 and beyond. With over 100 million users worldwide, 100,000 new users daily, and our growing partnerships with major companies, we’re having a positive effect on more and more people each and every day. And while the heart of Calm is digital, we are growing and expanding offline with a variety of products and services to help deliver on our mission of health and happiness, the world over.

What We Do:

The User Acquisition team is at the forefront of Calm’s mission, captivating people worldwide, and helping them to take their first steps toward more sleep and less stress.

With the goal of bringing Calm to new audiences globally, we are always looking to uplevel our always-on marketing efforts through creative, media strategy and data innovation. We seek out high-impact realtime opportunities to engage people in mindfulness, like CNN’s Key Race Alerts in the 2020 Election. We are highly data-driven and motivated by Calm’s mission.

What You’ll Do:

The Offline Growth Marketing Manager will fuel Calm’s growth engine and help solve the mental health crisis by scaling new and existing Offline channels. You are a self-driven generalist with a strong track record of managing external media buying agencies and partners to drive growth for a DTC business. You will tightly manage performance across TV and streaming video and audio channels while partnering with internal creative and data teams to consistently evolve and improve Calm’s growth strategy.

• Own Calm’s growth strategy across Broadcast TV, OTT, Podcast, Radio and any new offline channels.
• Manage offline channels to CPA targets through media planning, creative, targeting, and other optimizations.
• Partner with Data Science and Marketing Operations to establish and/or improve measurement and reporting across Calm’s offline portfolio.
• Partner with Marketing Strategy & Ops to adjust strategies inline with User Acquisition team goals.
• Lead partnerships with Calm’s offline media agencies and partners and contribute to their product roadmaps.
• Optimize and report on creative performance, communicating results and areas of opportunity to the creative and wider teams. Contribute to the iteration, production and strategy of growth creative aimed at lowering the CAC of new customers.
• Drive strategy and execution of seasonal brand campaigns in partnership with the Brand Marketing team.
• Lead strategies in partnership with Product & Engineering to improve the user journey and increase subscription conversions from Podcast/Radio and other offline campaigns.
  
  

Who You Are:

• 4+ years experience in DTC growth marketing
• 2-3+ years of offline marketing experience (Broadcast TV, Streaming, Podcast)
• Highly curious, with strong analytical skills and a data-driven mindset
• Experience onboarding and managing media agencies, partners and contractors
• Experience working with Creative, Legal, Data, Engineering, and Product teams
• Ability to build partnerships and work effectively with partner teams
• Creative problem solving and critical-thinking skills
• Expertise in offline attribution models and how they interact with/impact other digital channels
• Ability to make calm, data driven decisions under pressure
• Desire to be hands on
• Experience using Tableau and/or other data tools
• Autonomous and self-driven, high energy. You are driven by calm’s mission of solving the mental health crisis.
  
  

Nice-to-Haves:

• Intermediate to advanced SQL and Tableau
• Experience working with subscription business models
• Experience with DOOH
• Experience with Radio
• Experience working with subscription business models
• Experience buying offline internationally
  
  

We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

Calm is deeply committed to diversity, equity and inclusion, both in our hiring practices and in our experiences as a Calm employee. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.

Calm is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Please inform Calm’s Recruiting team if you need any assistance completing any forms or to otherwise participate in the application process.