About the job
DIRECTOR OF CONTENT
Job Description
About Us
Dormzi is on a mission to bridge the skill set gap between college and work for the next generation of entrepreneurs, freelancers and life learners. In a world where today’s young adults still struggle to find the right skills and coursework to land their dream careers, we will provide a solution that eliminates the age-old gap between education and employment by providing an alternative path that is committed to helping you continually earn while learning. Leveraging AI technology and gamification, our destination will introduce and connect a community of life learners to their unique path, ultimately unlocking doors and opportunities for all.
We are looking for colleagues who are passionate about our timely mission and believe that by solving this career path challenge, we can create a more inclusive and promising future. Let’s make an impact together one life at a time!
The Role
As the Director of Content Creation you will be an experienced storyteller that is excited to create meaningful content within the context of our business strategy and marketing vision. From ideating stories for promotional videos to creating compelling newsletters and blogs, you will ensure that content is delivered on time, on budget and on message. Expertise in creating compelling digital video content in particular will be critical to this role.
You will be leading content production from end to end to produce thoughtful stories that drive awareness, engagement, retention, leads and positive audience behaviors. You are both a creative storyteller as well as a data-driven marketer who is skilled at delivering brand building and conversion-focused content across many channels inclusive of but not limited to web, social, newsletters and experiential.
This is an integral role within the Marketing department reporting directly to the CMO with cross-functional responsibilities to the Director of Digital Marketing. To support you in the role, you have a Senior Copywriter and Senior Art Director as direct reports.
Responsibilities
- Strategy: Build, own, and optimize the content marketing strategy and execution across website, social media and email marketing
- Content Calendar: Create and deliver against an editorial calendar that meets the needs of multiple stakeholders at all stages of the journey - from awareness to consideration, to loyalty. Assign channel roles across email marketing, web, social to ensure each is unique and dials back to the bigger picture
- Assets: Concept, ideate and develop videos, graphics, and photography needs in each channel. (Video will be critical to this role inclusive of scripting, and producing. Photoshoots inclusive of staging and shooting)
- Collaboration: Foster relationships with cross-functional teams to ensure that we are delivering against asks while creating an environment that allows for innovation
- Partner with the Director of Digital Marketing
- Create content for all digital to amplify our message, drive organic discovery, improve SEO and lead to conversion, with approval on copy from our Copywriter
- Create content for monthly/weekly newsletters to drive retention and engagement
- Partner with Social Media Manager
- Create social media content across IG, Twitter and Tik Tok, and LinkedIn
- Create social ads that lead to conversion
- Leverage influencer relationships for key content campaigns
- Budget: Own and manage content team budget and resourcing strategy
- Analytics: Own the KPIs, and full-funnel report suite (dashboards/reports)
- Best Practices: Develop departmental standards and systems for content creation, evaluation, and repurposing, including real-time implementation
Requirements
- 10 +years of content creation experience with a passion for purpose-driven brands
- Experience in leading content marketing strategy, preferably in DTC with a mixture of Tech, CPG and Editorial experience
- Proficient in the Adobe Creative Suite, Photoshop, InDesign and Illustrator and After Effects
- An exciting portfolio that showcases range of work
- Highly motivated, results-oriented, self-directed, detail oriented and collaborative attitude
- Strong prioritization skills with high-level of independence at work
- Basic understanding of how video impacts SEO
- Solid analytical skills and experience using data in both storytelling and data-driven decision making
- Effective, clear, and concise verbal and written communication
- Ability to work with other team members in a remote capacity
Portfolio is a must to be considered for this role.
Dormzi Background
Inspired by today’s career oriented young adults, Dormzi began as a freelance network for college student entrepreneurs. Recognizing that the challenges of young adults extended way further than in the dorm rooms of higher education institutions, Dormzi set out to create a more inclusive and broader vision that guides and motivates young adults to discover their true path, gain new skills and enter work, faster and debt-free. As a believer in the benefits of lifelong learning, Dormzi also encourages working and learning as a continuum that will allow people to constantly rise in their careers and reach their full potential.
