About the job

Are you a Direct Marketing All-Star looking for a Fantastic Place to Call Home?

If so, you will definitely want to keep reading…

OUR STORY

Hello… my name is Jesse Cannone, and I am the owner and CEO of The Healthy Back Institute. For nearly two decades, we have helped millions of people live pain-free through a holistic system of educational content and proven solutions and remedies, like far infrared heating pads and the highest quality nutritional supplements.

We are currently seeking a highly talented Director of Customer Marketing to join our team!

THE ROLE

The Marketing department is looking for a Customer Marketing leader to help further our mission. As our Director of Customer Marketing, you will play a pivotal role in shaping our customer lifecycle. Accountable for identifying the right combination of strategies, tactics, triggers, and channels across different customer journey phases, you’ll have the opportunity to lead the design and planning for customer engagement from onboarding through advocacy.

By partnering cross-functionally to increase customer retention and lifetime value, you will effectively drive back-end monetization through effective customer marketing campaigns and loyalty programs. You will educate customers about new products and services that result in strong customer relationships and increased retention across The Healthy Back Institute’s customer base.

THE TEAM

Our team has the honor of driving customer engagement and loyalty to create raving fans of our products. Our team is responsible for engaging with customers from the point of sale throughout the rest of the customer lifecycle, owning back-end monetization and marketing communications to effectively match products with our customer’s needs. We work in tandem with the Customer Acquisition, Sales, Product, Analytics, and Customer Service teams to bring our strategies to life.

This role leads our Email Marketing, Direct Mail, and Sales Copy teams.

WHO YOU ARE

The Voice of the Customer

Collaborative & Cross-Functional Communicator

Agile Analyzer who gets energy from reviewing data and testing new marketing concepts quickly and effectively.

Proactive Self-Starter, You thrive in ambiguity, navigate competing priorities, and relish building and optimizing tools, systems, and processes to expand customer engagement and lifetime value.

WHAT YOU HAVE

• A proven track record of driving profitable revenue growth via multiple sales channels, by improving customer retention and lifetime value
• 6+ years of direct response marketing experience focusing on Email Marketing & Sales, SMS / Text, Content Marketing, Direct Mail, Print Catalog, and Creative Development (ie. Sales Copy, etc)
• Have worked in high growth, fast-paced direct response, and or e-commerce companies selling DTC.
• Ability to translate data into business and customer insights and a working understanding of A/B test setup and analysis.
• Proven success journey mapping and developing customer engagement, retention, and upsell marketing programs
• Strong experience managing a team and driving results through others
• Deep experience in using and optimizing Marketing Automation Systems

WHAT YOU’LL GET TO DO

OWN, Oversee, lead and optimize:

• Customer Lifecycle and Renewals
• Email Sales
• Marketing R&D Testing
• Backend Sales Funnels
• Direct Mail and Catalog
• New Product Launches
• Sales Copy Production & Process
• People and Functional Leader

Between 3-6 months, and beyond, we would love to see...

• Internal customer case studies to improve product development and optimize product selection.
• Build a learning culture driven by data insights, best practices, and measurement and contribute input for broader company strategic plans.

PLEASE GET TO KNOW US

Everything that happens at the Healthy Back Institute is rooted in our core values:

Helping People, Trust, Service, Family, and Being Great! These values are the foundation of serving our customers and how we treat each other.

The People. You will be surrounded by some of the most talented, supportive, smart, and kind people, leaders, and teams – people you can be proud to work with.

The Mission. At HBI, we are relentlessly focused on helping people live pain-free lives. It feels good to serve others – and HBI is the leader in helping people live their lives pain-free.

The Values. The opportunity to make a difference with teammates who believe in our core values of- Helping People, Trust, Service, Family, and Being Great!

The Benefits:

• A healthy work/life balance and flexible schedule
• Remote/virtual work from home position
• Medical, dental, vision insurance (full time only)
• 401K Retirement Plan
• Life and disability insurance
• Flexible PTO (full time only)
• Paid travel
• Paid continuing education
• Performance-based bonuses
• Discount on HBI products
• A unique team-centered culture is felt at all levels of the company!