About the job

MAVRANS is a sustainable clothing brand that focuses on creating collections made for good times. The concept started in 2018 with the idea to redefine leisurewear for the modern lifestyle. With the aim to make the next best outfit, we are continuously redefining our core garment collection intended for being the limelight at the party. MAVRANS now distributes their products globally with our home base in Miami FL.

We’re looking for somebody who can hit the ground running, somebody who brings first-hand experience and knowledge to the brand. Although we would prefer the successful candidate to have worked within fashion, it would not be a deciding factor, as we understand that if the candidate is skilled and experienced enough they will be able to adapt their expertise to fit the role.

We’re looking for a talented and creative player to join the team at MAVRANS as our full-time Influencer Marketing Specialist. The ideal candidate will leverage their analytical expertise and insight to optimize and scale our paid and unpaid Influencer program with daily attention to performance, as well as clear communication to leadership and cross-functional partners to ensure attainment of monthly financial goals. They will have strong understanding of the evolving and fast-paced influencer/ambassador landscape, as well as understand how brands leverage talent to support their overall marketing objectives. This person will be responsible for ideating and building strategic influencer-driven performance campaigns and identifying the right talent to fulfill the program. The ideal candidate has strong negotiations skill and a proven track record working directly with talent, clients, agents, and managers. In addition, the candidate has experience with influencer management software and tools; and a deep understanding of how to utilize data, attribution and analytics for campaigns.

Responsibilities

• Oversee and direct influencer strategy.
• Build and maintain strong relationships with a wide network of talent/tastemakers/influencers that embody the culture and values of the MAVRANS brand.
• Stay on top of current and emerging digital platforms.
• Deliver on annual media spend budget, as well as performance based KPI’s for scaling influencers as a paid customer acquisition channel.
• Research and test partnerships with new vendors/influencers to expand our reach and lower CAC.
• Partner with the Brand team to maintain a consistent brand voice and message across all partners and campaigns.
• Mentor, develop and coach the team on achieving our goals while demonstrating the desired skills and expected work ethic.
• Ensure best-in-class collaborations through processes and tactics that are implemented and maintained with all of our partners.
• Oversee management of talent conversations, leading the negotiation and contracting of influencers and talent with a strong knowledge in Federal Trade Commission Guidelines (FTC) and standard deal points.

Required Skills

• Experience in digital influencer marketing required for DTC Brand(s).
• Strong understanding of digital PR/marketing and social media is preferred.
• Past experience with digital media buying in a direct response environment preferred.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Strong negotiation skills.
• Experience working with top talent, celebrities and representation.
• Strong understanding and experience with platforms such as Instagram, TikTok and Youtube.
• Proven ability to develop and execute strategic influencer campaigns.
• Content distribution expertise spanning owned, earned, and paid digital channels.
• Motivated self-starter with hands-on attitude.
• Excellent presentation skills.
• Strong influencer relations skills and influencer contacts/relationships.
• Strong project management and agency management skills.
• Ability to multitask and work in an extremely fast-paced environment and industry.
• Ability to balance short and long-term priorities.