About the job

Papa’s mission is to support families as they live, work and age. Social determinants of health, including the public health crisis that is loneliness, have huge impacts on people’s health, and on their lives. The Papa team and our tens of thousands of Papa Pals are here to provide companionship, support, and care to millions of families.

Backed by amazing partners, Papa has raised $240M in funding. Our investors include SoftBank Vision Fund 2, TCG, Tiger Global Management, Canaan, Comcast Ventures, Pivotal Ventures (Melinda Gates’ fund), Initialized Capital, Sound Ventures (Ashton Kutcher’s fund), YCombinator, Operator Partners, and Magnify Ventures.

Papa, Inc. is an equal opportunity employer. We proudly support the ParityPledge® for gender and/or racial parity at the highest levels of business.

About the Role:

Key leader for the "End User" marketing function, and for Papa broadly. Will lead the development of a comprehensive end user marketing strategy and plan, to drive brand awareness, activation, and advocacy among Papa’s end users — with a primary focus on Papa’s members, from its Medicare Advantage, Medicaid, and employer health plan clients, and also supporting Papa’s cross-functional efforts to bolster retention and ambassadorship among Papa Pals (Papa’s gig workforce).

Essential Job Functions:

• Advising executive leadership on related strategies, progress, and outcomes.
• Collaborate with Product, Client Success, Growth, Care Operations, broader Marketing, and other functional area leadership to elevate the Papa brand experience and to achieve enrollment and outcomes goals among end users.
• Devise and execute “surround sound” marketing programming, across a number of channels and tactics, that move Papa’s end users from awareness to ambassadorship; work with Sales and Client Success to drive upstream strategic alignment with client sponsors, to ensure optimal leverage of client channels/brands and client support for Papa-led activities.
• Contribute to Papa’s status as a sought-after “ingredient brand” among health plans; develop and implement a “consumer-to-business” strategic plan to catalyze and harness end user groundswell to influence buyer awareness, preference, and action.
• Partner with Communications to define and activate paths for member and Papa Pal perspectives and stories.
• Define and quantify Papa’s member marketing value to health plans; conduct DTC advertising and/or "consumer health" media relations pushes, in partnership with Communications, that drive enrollment/switching and brand value accrual (to our brand, to the health plan’s); strategically leverage shared media, including Medicare Advantage education and shopping sites, toward direct response and overall brand awareness.
• Work cross-functionally to define and reflect, across relevant touchpoints and tactics, end user personas; help design efforts to optimize member and Papa Pal journeys. Also, internally elevate the role of the member caregiver/their importance, and how best to encourage marketing relative to caregiver-member, member-member, Papa Pal-member, etc.
• Identify and align with strategic partners/organizations, for example, consumer brands that are similarly invested in reaching older adult populations — to further end user brand awareness objectives.
• Identify, implement, manage, and optimize essential tech stack solutions, including those that enable highly orchestrated and intelligence-driven end user communications across Papa; enable digital asset management for nimble customization and fulfillment of member materials by Client Success and/or by client.
• Build the Papa end user base, and build community among end users (for Papa Pals, in collaboration with Growth); define Papa’s approach to community-based events and experiences, including an annual flagship member-facing event that demonstrates our commitment to supporting health through human connection.
• Devise Papa Pals activation and advocacy strategies that contribute to enhanced member experience; e.g., Papa Pal-customizable member activity kits.
• Launch “wow” center, to support engagement, retention, and brand ambassadorship among end users (and through the related empowerment, among Papa team members).
• In collaboration with corporate communications, devise and implement influence/education platforms re: broad awareness and de-stigmatization around loneliness and isolation and the need to invest in social health.
• Help de-risk pilots for key new populations, e.g., with a Veterans Affairs pilot.
• Perpetually test to target, refine, and maximize marketing investment; develop executive-level dashboards for reporting.
• Build and lead, as player/coach, a high-performing team of marketing professionals; source and manage specialized resources for additional capacity and impact.
• Manage the marketing budget as it relates to the above, being conscientious of prioritization and of ensuring positive ROI.
  
  

Requirements:

• 15+ years relevant professional/academic experience reflecting steady growth in responsibilities, with health care industry and/or tech-enabled services experience.
• Player/coach willing to roll up one’s sleeves and execute in a high-growth environment, while leading, mentoring, and growing a team.
• Decisive, nimble leader who quickly digests and acts on new information from corporate priority setting to market shifts and emerging opportunities.
• Entrepreneurial and creative approach to developing innovative ideas that move Papa and the industry forward, and that help Papa define and lead the category.
• Adept at matrix/influence management; eager and able to collaboratively interact with and align stakeholders across the company.
• Strong communication and negotiation skills; able to develop and present internal/external executive-ready presentations, and to gain buy-in among a wide range of stakeholders.
• Analytical; able to assemble, interpret, and summarize data and decision support, with ample experience in using data to tell a story.
• Proven ability to balance, adjust, and fulfill seemingly competing priorities; comfortable with ambiguity and in a fast-paced environment.
  
  

Salary & Benefits: At Papa, we believe in caring for each other. In addition to competitive salaries and challenging work assignments we offer medical, dental and vision insurances, mental health and emotional wellbeing support tools, equity packages; 401k Plan with match of up to 4%, generous gender neutral parental leaves and PTO, lunch stipends and employee events that promote work life balance and camaraderie.