About the job

About Bazaarvoice

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise : closing the gap between brands and consumers.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

It’s official: Bazaarvoice is a Great Place to Work in the US , Australia , India , Lithuania, and the UK !

The Director of Community Development will support the strategic growth and engagement of the Influenster community. This role will report into the Global Head of Community Growth and Engagement, and responsibilities include overseeing multiple teams dedicated to the growth and engagement of the community.

In this role, you will be responsible for setting and meeting growth targets for the community each quarter via paid acquisition and organic growth strategies. Working closely with the Global Head of Community Growth and Engagement, you will oversee our paid marketing budget and will help represent our team on cross-functional marketing initiatives. This includes overseeing an array of strategic initiatives to grow key growth and engagement metrics with our community, including but not limited to, establishing clear community communication strategies, leading programming strategies with our product team, and developing new engagement initiatives such as incentive programs and community events.

This is a collaborative role working closely with the rest of the Community Growth and Engagement team as well as our product, sales, and product marketing teams to ensure we have a robust, diverse community spanning multiple geographies.

What You Will Be Doing

• Responsible for ensuring we have the right community composition and numbers to support key business and sales goals
• Oversee our paid marketing efforts across digital platforms, including managing the marketing mix
• In partnership with our Creative Services team, provide insight into the creative needed for various acquisition campaigns
• Oversee our organic acquisition strategies across owned channels
• Partner closely with the Consumer Insights and Selections team to identify community growth targets
• Facilitate strategic communication initiatives with a cross-functional team for the community
• Work closely with our product teams to establish clear engagement and programming strategies that successfully drive business objectives
• Innovate and create a first-class community experience for all Influenster members
• Lead and manage our growing consumer marketing and engagement teams
  
  

Necessary Skill And Experience

• 7+ years of increasing responsibility in DTC growth or brand marketing
• Experience managing paid media campaigns across multiple digital channels
• Experience managing engagement strategies throughout the customer lifecycle
• Direct management experience
• Proven track record in successfully growing a product’s user base and using data to drive strategic decisions
• Dedication to mentoring and coaching talent
• Exceptional communication skills
• Experience overseeing marketing and engagement strategies for new products preferred
• Experience with influencer marketing preferred
• Experience with content development preferred
  
  

Why join Bazaarvoice?

Customer is key

We see our own success through our customers’ outcomes.

We approach every situation with a customer first mindset.

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it’s in our DNA.

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity.

We love what we do, and because we’re laser focused on our mission.

Innovation over Imitation

We seek to innovate as we are not content with the status quo.

We embrace agility and experimentation as an advantage.

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives.

We champion what’s best for Bazaarvoice before individuals or teams.

As a stronger company we build a stronger community.

Commitment to diversity and inclusion

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.