About the job

About Arteza:

Arteza is revolutionizing the Art Supply industry as one of the fastest-growing brands and e-commerce retailers in the country. Recognized as the #1 fastest-growing private company in South Florida and ranked #32 on the Inc. 5000 list for 2020, we offer a convenient way to shop for art supplies coupled with a highly innovative product offering. Headquartered next to the beaches of Miami, we are quickly expanding the team. If you are interested in working in a dynamic, start-up environment with highly motivated entrepreneurs, this is the place for you!

The Opportunity:

Marketing is becoming more about science and data...but behind that, is real people - our customers who love the brand and want to interact with us. We need someone who understands people, who knows how to dig in, understand the data, and use that to help us connect with our people. You’re the one that will help us talk to and engage with these customers - you’re the connector.

Reporting directly to the Senior Director of Marketing, Arteza is seeking a motivated, goal-oriented individual to join us as our Manager, Customer Retention & Loyalty. Our team is growing, and we need someone responsible for increasing LTV and retention among the B2C customer base for our fast growing art supply brand. In this start-up role, you will implement and execute strategies to retain customers, increase loyalty, and ultimately drive online revenue from repeat customers.

*Your responsibilities will range from planning, implementing, analyzing and optimizing all online performance marketing activities related to the existing customer base utilizing Paid Search, Organic Search, Email, Community, and Loyalty Marketing*

You will start by implementing a process, organization and structure to accurately measure the current status of these programs. Once operational, you will be leading continuous improvement across all these areas of customer retention and looking for opportunities to increase loyalty and repeat business with our consumer base.

What You Will Do:

• Develop and optimize marketing programs to increase the LTV of the customer base by improving retention, engagement, and loyalty - maximizing the customer experience and perceived value of the brand through data, testing, and personalization;
• Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine monthly, quarterly and annual revenue forecasts and budgets;
• Work with Growth Marketing team to align and optimize global and local loyalty strategies;
• Work with the Growth Marketing team on loyalty strategies, and liaise with the Creative, Storefront, Customer Service, and Distribution teams to execute loyalty and retention strategies;
• Plan email-marketing calendar and executions for existing customer base in close cooperation with the Email Team. Help design customer journey flows, define opportunities to increase effectiveness of email marketing strategies, and measure results and ROI of these campaigns with the Email Marketing Team;
• Customer Feedback: Create feedback loops for our consumer base to gather productive feedback to help hone our loyalty strategies. Create, execute, and then analyze surveys and other research projects to create a continuous feedback cycle with consumers;
• Community: Define opportunities on digital channels to foster community among our consumer base, and help manage community-based strategies;
• Deliver clear, concise and reliable reporting on all activities to key stakeholders.

Desired Skills and Experience:

• 3+ years in retention and loyalty for a DTC brand or leading retailer – preferably CPG including loyalty programs
• Proven excellence in leadership and execution of retention and loyalty programs as well as dynamic personalization for increased customer LTV including CRM technology, SMS, Email, and marketing automation/personalization platforms
• Detailed understanding/knowledge of Consumer Sentiment Research (required), Loyalty Programs (required), digital marketing, and community strategies
• Data-driven with strong analytic and problem-solving skills to provide insights, recommendations for change, and proposed tests or solutions.
• Ability to effectively manage 3rd party external agencies and work cross functionally with internal teams
• Excellent working knowledge of web analytics tools and the ability to consolidate and analyze data from multiple sources
• Passionate about digital marketing and the consumer experience
• Passionate about connecting with consumers to drive loyalty
• Interested in continuous improvement
• Project management and the ability to lead initiatives
• Ability and desire to work at both the strategic and tactical levels.
• Self starter mentality and enjoys working in a fast paced environment
• SQL, Tableau, and/or Data Studio skills a plus

Education/Credentials:

• Bachelor’s degree in Marketing, Business Administration, Computer Science or related field (or equivalent commercial experience) with at least 5 years in eCommerce retail experience, either on agency or client side
• Strong understanding of marketing, loyalty, and brand building

What We Offer:

In addition to our incredible team, there are lots of other fun reasons to work with us:

• Remote-First!
• Great medical insurance, including health, vision, dental, life and HSA
• 401K plan
• Unlimited PTO…we mean it, take time off!
• Paid Parental Leave
• Discounted Arteza products!
• Multiple team activities and company-sponsored events each year that provide our employees the opportunity to get to know each other better and improve collaboration