About the job
Who Are We?
Flora is a Bay Area-based well-commerce platform acquiring and growing sustainable brands with a focus on the wellbeing of people, pets, and our planet. Flora was born from the desire to live in a better world. We have a great purpose: to inspire the global community to consume responsibly and use more eco-friendly and healthier products by making sustainability mainstream.
Our team comprises world-class professionals from Amazon, Constellation Brands, Blue Apron, Tinder, Goldman Sachs, JP Morgan, McKinsey, Bain, Accenture, and EY. We are backed by prominent Silicon Valley investors, including Lux Capital, Correlation Ventures, Climate Capital, Gokul Rajaram, and angel investors from Apple, DoorDash, Silverlake, SoftBank, and Goldman Sachs.
Please visit our website for more details: www.florabrands.com
Role Description
Flora is looking for a superstar Marketing professional to lead its rapid growth and exciting trajectory. The Marketing Director will play an instrumental part in building the future of well-commerce and will report directly to the co-founder as part of the management team. As a Marketing Director at Flora, you will take ownership of the growth and profitability of our portfolio of sustainable brands. With a proactive approach and long-term vision, you will pull several growth levers to transform our brands into global leaders. You will develop our DTC channel on the path to becoming the largest global sustainable e-commerce platform. You will coordinate closely with our Growth, Supply Chain, Procurement, Investment, Finance, and Legal teams to scale and optimize our operations.
- Brand Building: Create omnichannel brand growth strategy and transform the acquired brands’ identity, content, messaging, as well as pricing, portfolio mix, promotions, geographical and channel expansion to maximize their growth
- Direct-to-Consumer: Develop the go-to-market and launch strategy of our DTC platform and manage the Customer Data Platform to create efficient marketing campaigns with attractive unit economics
- Social Media: Design Flora’s and our brands’ social media strategy collaborating with influencers and customer communities to expand Flora’s customer base
- Marketing Budget & P&L Ownership: Manage marketing budget, track and own the daily, weekly, and monthly growth and profitability performance of acquired brands in coordination with Growth, Supply Chain, Procurement, and Finance teams
- Due Diligence: Identify market, product, and marketing-related opportunities and risks of the brands
Preferred Qualifications
- Great passion for sustainability and e-commerce, and commitment to diversity and inclusion
- 10-15 years of experience in product, marketing management in a fast-paced DTC brand
- Structured and data-driven mindset with strong analytical skills and innovative thinking
- Strong commercial awareness and extensive communication and interpersonal skills
- Ability to manage cross-functional teams and projects in a highly dynamic environment
- Self-starter and result-driven with the ability to multitask with minimal supervision
Why Flora?
- You’ll join a mission-driven, rapidly-growing team in pursuit of providing sustainable products to customers globally and changing the world of e-commerce
- You’ll get a competitive salary and equity option package with the remote working opportunity
We are an Equal Opportunity Employer. All qualified applicants for employment will be considered regardless of race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin. No qualified applicants will be discriminated against based on disability or protected veteran status.
